Today I want to show you 5 more ways to get traffic to your blog with LinkedIn. Before you do that make sure that your LinkedIn profile is optimized by reading our previous post: 5 Ways to Drive Traffic to Your Blog From LinkedIn.
Once you’ve got your profile optimized, you can come back here and check out 4 more ways to drive traffic to Your Blog From LinkedIn:
Method #1: Get the Right Positioning
With any of the techniques that we’ll be sharing it’s important that you take the time to start building a solid profile on LinkedIn. If you don’t have a solid profile setup in the first place then you’ll be missing out on new business and opportunities.
The main point here is that you want to appear “open for business” by setting up a profile that clearly defines how you help others. That way you’re more likely to get higher click throughs and interest in your blog.
The very first thing to do is to become an open networker which means that anyone can send you a message and invite you to connect. This is really important as some of the default settings on LinkedIn don’t always allow others to contact you. Make sure to change your profile settings so that you’re an open networker so that you appear “open for business.”
Method #2: Add More Connections – Groups
This should be something that you’re doing on a daily basis. You want to continually make an effort to go out and connect with other people in your industry on a regular basis. Some of these people will be your clients while others will be people you can network with in your industry.
The point here is that the more Connections you have, the more eye balls you get on your profile. So when you post an update or publish a new blog post, more of your connections will see it.
One way to Connect is just by interacting with others in your industry in Groups. You can post your questions and even reply to others. The more you participate in these groups the more likely you will get noticed. As you get to know others in the group, you can ask them to connect.
Method #3: Add More “High Profile” Connections
If you go to My Network and see Network Statistics you’ll see how many connections you have. In addition, you’ll see how many people are in your 2nd and 3rd Tier of Connections. Each time you add new connections, you increase your exposure to your Connections as well as to the people you connect with.
To increase your Connections and your 2nd and 3rd Tier Connections make a point of connecting to people who have a high profile. These could be other blog owners or anyone who is a person of influence in your industry and has a lot of followers.
They might not know you from a hole in the ground so here’s an easy way to Connect with them on LinkedIn. It’s always a good idea to include an introduction message so that these high profile connections know who you are.
Let’s say you want to connect with John Chow. You could do that by introducing yourself and saying, ” Hey John, I’ve been an avid reader of your blog and Newsletter for over a year. I’d like to add you to my professional network on LinkedIn. Your name.”
This is much more effective than just using the default message because now John has an idea of how I came to find his profile on LinkedIn.
Method #4: Add Your RSS Feed to News Groups
Another simple, but really effective way to get more people to your blog is by adding your blog articles to Groups. If you took our advice from our previous post, you’ll have joined 5-10 Linked Groups by now.
Each time you join one of these groups, you want to add your article to the Groups News section. Now you can join up to 50 Groups on LinkedIn so the more groups you join, the more articles you can submit and the more often users will be viewing your blog posts.
Method #5: Use Answers by Thinking Outside of the Box
There is a section in LinkedIn called Answers. This is a great place to get more exposure to your profile by answering other peoples questions. We mentioned this in our previous article, but here’s an even better technique to get more exposure to your LinkedIn profile.
It’s by asking your own question. And the way you can do this is by thinking of a question in your industry that will attract attention and interest. As an example I have a personal growth blog so I asked the question:
“If you Don’t Believe in the Law of Attraction, does it still work?”
This question generated a lot of interest and got a lot of answers.
When you use this technique properly, you get a lot of people commenting and submitting answers to your question. And the more people that answer your question, the more eye balls you get on your profile and the more traffic to your blog.
Steve and Hani are the creators of Blogging for Coaches. Discover 5 Tools that will Rapidly Build Your Coaching Business and Create a Waiting List of Clients Faster Than Ever Before
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